Data-driven insights and evidence-based recommendations for social and consumer research projects.

Our work is diverse, but our philosophy across these projects is the same: inject data-driven research and evidence-based recommendations into social and consumer projects while keeping a clear focus on real-world, actionable insights.

Cassie Hayward (Govan), PhD

Managing Director

cassie@empiricaresearch.com.au

Cassie thrives on taking the science of attitude and behaviour change and combining it with her love of advertising and communications – the combination of academic theory and real-world application and insight.

After receiving her PhD in experimental social psychology, Cassie spent two years in the US as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business.

Cassie is also an Associate Professor in the University of Melbourne’s School of Psychological Sciences where she heads up the Master of Applied Psychology. She has published in top academic journals, written chapters for academic books, and has presented at psychology and marketing conferences across the USA and Australia.