We loved working with AIA Insurance and The Reputation Group on the donut experiment!
You can see the footage from The Project here. The purpose of the experiment was to see if an incentive could convince people to switch from a donut to a fresh fruit cup. More people made the switch when offered an incentive compared to those who were just told that donuts were unhealthy. (There's more info on the science of incentives for health here.)
Thanks to our great Think Tanker Prof. Bill von Hippel and our wonderful experimenters Catherine and Issac...and Gen, Anna, and Anna working behind the scenes!